How My Market Analysis Helped a Startup Spot Its Next Big Opportunity

CONTEXT & MY ROLE

I was selected as a market analyst and consultant extern for Happy Sneeze, a pelvic tele-health clinic that helps prevent and rebuild strength after urinary incontinence following childbirth. As a market analyst and consultant extern, I researched the market landscape to synthesize a strategic partnership opportunity for Happy Sneeze.

TEAM

Laurel / Co-Founder

Michael / Product Manager

Eliana /Market Analyst & Consultant

TOOLS

Perplexity.ai

Google Slides

Google Sheets

Crunchbase

Loom

METHODS

Secondary Research

Competitive Analysis

Product-Market Fit

Risk & Opportunity Assessment

MARKET OVERVIEW

The integrative women’s health industry is seeing a significant growth due to a range of innovative products and services that are accessible digitally and in-person. However, start-ups for women’s health may have difficult gaining traction compared to other health innovators and thus, “undervalued” (Deloitte).

Still, technological advancements, women’s empowerment, and many catalysts enables women’s health market to grow at a compound annual growth rate (CAGR) of:

[5.3%]

from 2025 to 2031

DIRECT COMPETITIVE LANDSCAPE

Competitive analysis revealed a saturated market focused on accessible, integrative health solutions. Identifying this trend provides insight into positioning Happy Sneeze within an underserved segment of the industry. Here are examples of competitors, including established, emerging, and standard players in the market:

THE PROBLEM

How can Happy Sneeze gain a competitive edge in an undervalued, saturated market?

SOLUTION

Happy Sneeze can gain a competitive edge by building a product alliance due to Happy Sneeze’s value proposition as a single service product rather than a company that provides multiple product services.

IDEAL PARTNER REQUIREMENTS

There are companies in the women’s integrative health industry that currently lack pelvic floor services. Given Happy Sneeze’s complementary offerings, pursuing a joint partnership is a viable opportunity. Below are the requirements for an ideal partnership:

  • Must be located in USA

  • Must provide services for care for women and families, maternal health, menopause health, mental health, sexual health, and nutrition

  • Must be a growing or an established company

  • Must be a for-profit organization

3 STRONG CANDIDATES

Midi Health

DESCRIPTION

Midi is a virtual care clinic exclusively for women goingthrough midlife hormonal changes that treats depression, gynecological cancer, and period problems.

OPPORTUNITY

Midi Health provides many services for women in perimenopause and menopause but does not oversee urogynecology or pelvic floor health care.

Parsley Health

DESCRIPTION

Parsley Health is redesigning primary care by integrating the latest in medical testing, technology and nutrition research.

OPPORTUNITY

Parsley Health offers holistic care programs for fertility, pregnancy, and postpartum. However, they do not provide pelvic floor care, which is Happy Sneeze’s area of expertise.

Mahmee

DESCRIPTION

Mahmee's marketplace helps new and expecting parents discover providers and get fast access to care, in-person, and virtually.

OPPORTUNITY

The company's power of digital maternity initiatives for some of the largest public and private health systems in the country, lack the connective service for mothers in postpartum.

OUTCOME

My research revealed an untapped market gap and a high-potential partnership opportunity. I developed a data-backed recommendation and presented it to Happy Sneeze’s core stakeholders to inform their strategic direction moving forward.

WHY THIS MATTERS

  • Partnerships offer capital-efficient growth compared to paid ads

  • Even modest conversion rates can yield meaningful recurring revenue at Happy Sneeze’s current business state

  • Specialized practice, such as pelvic floor care, can naturally fit into broader ecosystems, in this case, women’s healthcare

REVENUE IMPACT

Even modest conversion rates can yield meaningful recurring revenue at Happy Sneeze’s current business state.

BASELINE HYPOTHETICAL

If: the average monthly subscription is: $35

  • Model type: Recurring subscription revenue

  • New paying users per partner per month: ~40

To estimate the revenue potential of a partnership-led growth strategy, I modeled projected outcomes using industry benchmarks for subscription-based digital health products.

And: the monthly revenue contribution:

  • 40 new paying users × $35/month x 1 year

  • Projected anual recurring revenue: $16,800

This hypothetical revenue model was created to evaluate the scalability and financial impact of partnership-driven growth using assumptions informed by comparable women’s health subscriptions.

Then: the monthly revenue contribution/partner

  • Let’s say the 3 ideal partners:

    • Projected ARR: $16,800 x 3 partners = $50,400

MY PRESENTATION TO HAPPY SNEEZE

LEARNINGS

🧩 Synthesized research into actionable insights, connecting patterns and opportunities that weren’t immediately obvious.

💡Through this project, I learned to approach with a business mindset, balancing scalability, and revenue potential. This way, I can thoroughly taken stakeholder’s goals, ensuring that my presentation was strategically valuable.

🚀 If I had the opportunity to continue with Happy Sneeze, I would focus on a product-led growth strategy to drive user acquisition, retention, and expansion, prioritizing delivering value to users once partnerships are finalized.